Breakout Session - Media and Weather

Instructors:  Steve Lyons, The Weather Channel

This presentation will review the role of the media in weather forecasting, and how the media interacts with the National Weather Service, academia, and other private and public sector partners during major weather events. Most times the partnership works smoothly, but once in a while there is a bump in the road. We'll review the ways the partnership works best, as well as recommendations on keeping those bumps to a minimum. Come by and hear our longtime friend and supporter of the conference speak on these topics.